As the world's leading airline, Etihad Airways' mission is to Reimagine Flying. Our mission was to give people the world over a glimpse of what flying reimagined looks like. Better still, we chose to take them onboard Etihad's award winning A380 to briefly experience it for themselves. Featuring brand ambassador Nicole Kidman, we created a 5 minute VR film - the first for a Hollywood A-List actor as well as the first in global Brand marketing.
You can view the film in 360 via Google browser, on Facebook 360 at Etihad's Facebook page or better still, through Gear VR or Cardboard when you download from the Oculus or Google Play stores.
Etiahd Reimagine VR featuring Nicole Kidman
Standard Chartered Bank are short sponsors for Liverpool Football Club however, they were looking to make meaning of this sponsorship for fans across Asia. We pioneered TechBall as a way of putting fans at the centre of Standard Chartered's campaign and to project a progressive image for the bank in today's digital wold.
Developed with the collaboration of Liverpool FC, TechBall is the world's first FIFA spec ball to have a built-in video camera. Specialised software helps determine 'the good bits' from the footage.
Fans were challenged to share their passion through TechBall for a chance to join Liverpool for a training session at Craven Cottage, all captured via the TechBall.
Standard Chartered Bank asked us to put fans at the centre of their football campaign across Asia. To do that, we created TechBall - the world's first FIFA spec football to incorporate a video camera. Fans were challenged to share they passion for football through the TechBall. From skills to poetry, the performances were remarkable - the best of which got to visit Liverpool FC and train with the greats using TechBall.
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Samsung's global brand campaign is not something you will see on TV. Launching People comprises of content and innovations that actually "enable" people rather than have the brand claim to enable people.
After a global effort that brought together for the first time a true collaboration of Cheil offices, Seoul, Frankfurt, UAE and Russia all contributed to this remarkable project that's opening people's eyes to the potential of VR beyond theme parks.