How to get 10.4m iPhone users to try Galaxy Fold on their iPhone in just 6 months. 43% left the experience with purchase intent. While sales figures are confidential, they confirm that Try Galaxy Fold Experience resulted in the highest sales period of all Galaxy Fold campaigns to date.
70m people are on the Autism spectrum. They are prone to anxiety attacks triggered by everyday noises; a condition called hyperacusis (hyper-sensitivity to noises). This leaves many with no option until now but to wear ear protection that isolates them from society. Or worse, forces many to live recluse lives.
With Unfear, we used advanced AI to pinpoint trigger sounds in real-time and filter those sounds, both in real life and through games and content on devices.
And if a sufferers does for some reason have an anxiety attack, Unfear has a calming coach to bring them back.
9 months after launch, due to consumer demand, Unfear evolved to become Un-noise, enabling all people to select sounds or situations such as love gigs where they could suppress noises to better enjoy life. The result, Galaxy Buds single best year-on-year sales.
MOST VIEWED VIDEO ON YOUTUBE 2017
More than 70% of India’s population live rurally but most brands focus their business on only the urban population. In helping Samsung to develop a service program supporting government focus on the rural population, we created the world’s most-viewed ad i on YouTube in 2017. This powerful film not only gave Samsung’s service commitment meaning, it helped catapult the brand to No. 2 Most trusted Brand in India; the first foreign brand to make the top 10.
10 years after the introduction of the smartphone, The Future Unfolds. Galaxy Fold - a revolutionary tablet that’s a cutting-edge smartphone with pro-grade cameras, that folds to fit in your pocket. That takes imagination.
While the competitors are all promoting unobtainable ‘Perfect Selfies’ through retouched celebrities, we collaborated with Shea Glover to conduct a social experiment that revealed Gen Z’s perfect self. Testimony to the authenticity of the Galaxy A8’s superior camera.
Originally designed in 1938 by Ferdinand Porsche, VW became the world’s most popluar car and stood for reliability. Today’s generation in China see it as boring - a car for your Dad’s generation.
To reposition VW in the world’s most progressive car market, we engaged China’s 1.4Bn people to design the next VW, for China.
We invited x630 start-ups to share cutting-edge auto-tech ideas with VW at Demo-World before recruiting the x3 most innovative to partner Chinese consumers in designing the next generation VW. Next, we created an interactive serialised TV show ‘Tomorrow’ Calls’ - the show leapt to No1 in China and with 42M participants became VW’s most extensive consumer research and design project ever.
Returning to Demo World x2 years later, we revealed the world’s first prototype car designed by the people, for the people.
This localised market approach resulted in doubling year-on-year sales of VW’s electric iD range in China.
Samsung’s Frame TV displays art from world famous museums when it’s not turned on leading one famous tech reviewer to call The Frame not just a TV but a work of art itself.
Since consumer electronics are taxed at 21% in Spain but art is only taxed at 10%, we hacked the Spanish tax system by inviting consumers to upload a drawing, painting or scribble to The Frame TV so they could purchase it as a piece of art, paying just 10% tax.
The campaign led to a 55% increase in Samsung Frame sales in Spain. The Art of Hack wasn’t just a tax hack but also the biggest sales hack for Samsung Spain yet.
CANNES LIONS, LIA, ONE SHOW, CLIO, EFFIES
CANNES LIONS, LIA, ONE SHOW, ANDYS, EFFIES
CANNES LIONS, CLIO, BRITISH TELEVISION AWARDS
