How to get 10.4m iPhone users to try Galaxy Fold on their iPhone in just 6 months. 43% left the experience with purchase intent and while sales figures are confidential, I can share that Try Galaxy Fold Experience resulted in the highest sales period of all Galaxy Fold campaigns to date.
MOST VIEWED VIDEO ON YOUTUBE 2017
More than 70% of India’s population live rurally but most brands focus their business on only the urban population. In helping Samsung to develop a service program supporting government focus on the rural population, we created the world’s most-viewed ad i on YouTube in 2017. This powerful film not only gave Samsung’s service commitment meaning, it helped catapult the brand to No. 2 Most trusted Brand in India; the first foreign brand to make the top 10.
70m people are on the Autism spectrum. They are prone to anxiety attacks triggered by everyday noises; a condition called hyperacusis (hyper-sensitivity to noises). This leaves many with no option until now but to wear ear protection that isolates them from society. Or worse, forces many to live recluse lives.
With Unfear, we used advanced AI to pinpoint trigger sounds in real-time and filter those sounds, both in real life and through games and content on devices.
And if a sufferers does for some reason have an anxiety attack, Unfear has a calming coach to bring them back.
9 months after launch, due to consumer demand, Unfear evolved to become Un-noise, enabling all people to select sounds or situations such as love gigs where they could suppress noises to better enjoy life. The result, Galaxy Buds single best year-on-year sales.
10 years after the introduction of the smartphone, The Future Unfolds. Galaxy Fold - a revolutionary tablet that’s a cutting-edge smartphone with pro-grade cameras, that folds to fit in your pocket. That takes imagination.
While the competitors are all promoting unobtainable ‘Perfect Selfies’ through retouched celebrities, we collaborated with Shea Glover to conduct a social experiment that revealed Gen Z’s perfect self. Testimony to the authenticity of the Galaxy A8’s superior camera.
CANNES LIONS, LIA, ONE SHOW, CLIO, EFFIES
CANNES LIONS, LIA, ONE SHOW, ANDYS, EFFIES
CANNES LIONS, CLIO, BRITISH TELEVISION AWARDS
