CANNES LIONS, ANDYS, ONE SHOW, CLIO
As the world’s largest sneaker archiving project and first-ever visual wiki, Sneakerpedia is a community space allowing fans to connect, share, discuss, follow and help shape future sneaker trends. Its unique content format provides an unrivalled user experience in the world of user-generated content. In the beta alone prior to its global launch in May 2011, Sneakerpedia reached more than 6.7 million fans online and delivered more than $1 million worth of free media exposure.
Powered by Foot Locker, the real strength of Sneakerpedia is in the data and resulting insights it provides to transform Foot Locker's business; from understanding city-by-city trends for improved stock distribution to insights about most popular discontinued sneakers for exclusive releases.
Sneakerpedia has put Foot Locker back on the front foot when it comes to manufacturer negotiations as well as delivering Striperpedia, the staff (Striper) training platform that proved a game changer for front line knowledge that drives sales conversion and staff retention.
To city analysts delight, Sneakerpedia quickly became one of Foot Locker's 4 strategic pillars for their company turn around.
10 years after the introduction of the smartphone, The Future Unfolds. Galaxy Fold - a revolutionary tablet that’s a cutting-edge smartphone with pro-grade cameras, that folds to fit in your pocket. That takes imagination.
CANNES LIONS, LIA, ONE SHOW, CLIO, EFFIES
CANNES LIONS, LIA, ONE SHOW, ANDYS, EFFIES
MOST VIEWED IN THE WORLD ON YOUTUBE 2017
More than 70% of India’s population live rurally but most brands focus their business on just the urban population. In helping Samsung to develop a service program supporting government focus on the rural population, we created the most viewed ad in the world on YouTube in 2017. This powerful film not only gave Samsung’s service commitment meaning, it helped catapult the brand to No. 2 Most trusted Brand in India.
While the competitors are all promoting unobtainable ‘Perfect Selfies’ through retouched celebrities, we collaborated with Shea Glover to conduct a social experiment that revealed Gen Z’s perfect self. Testimony to the authenticity of the Galaxy A8’s superior camera.
CANNES LIONS, CLIO, BRITISH TELEVISION AWARDS
ONE SHOW, D&AD, BRITISH TELEVISION AWARDS
Ford had a problem - the Ka had sold relatively well but skewed heavily toward women. With the introduction of the any-colour-so-long-as-its-black Sportka, they wished to reach Britain's young male audience.
Our answer was introduce the Sportka as the Ka's Evil Twin and in doing so position it clearly as something edgy for our audience.
The internet was really taking off and it was the days of videos going 'viral'. With half the budget of a Ford :30sec TV budget we made 3 Evil Twin films and managed to only release the first 2 before the entire Sportka production had sold out. Clarkson added fuel to the flames when he claimed in The Sunday Times that the films changed his view of the Ka. Soon after he featured the films on Top Gear where he also made a 9 min Pigeon:SatNav challenge featuring the Ford Sportka. He also dedicated three whole pages in his self titled Book to the Evil Twin campaign.
D&AD, BRITISH ARROWS
A forgotten brand, overtaken by newcomers, Lycra needed to reassert its credentials. Despite being a functional product, we developed a bold visual language to demonstrate Lycra’s ability to move with you, re-establishing the brand’s iconic status in the process.