Malcolm Poynton

D&AD, BRITISH ARROWS

A forgotten brand, overtaken by newcomers, Lycra needed to reassert its credentials. Despite being a functional product, we developed a bold visual language to demonstrate Lycra’s ability to move with you, re-establishing the brand’s iconic status in the process.

CANNES LIONS, D&AD

Standard Chartered Bank are short sponsors for Liverpool Football Club however, they were looking to make meaning of this sponsorship for fans across Asia. We pioneered TechBall as a way of putting fans at the centre of Standard Chartered's campaign and to project a progressive image for the bank in today's digital wold. 

Developed with the collaboration of Liverpool FC, TechBall is the world's first FIFA spec ball to have a built-in video camera. Specialised software helps determine 'the good bits' from the footage.

Fans were challenged to share their passion through TechBall for a chance to join Liverpool for a training session at Craven Cottage, all captured via the TechBall.

CANNES LIONS, WEBBYS, SXSW

Science says that Ice Cream makes you happy. And with that, Unilever set out to Share Happy across the globe. Not with a global TV campaign merely saying so but with the roll out of the 21st Century Ice Cream van - a smile-activated Ice Cream vending machine.

Adopting stage-of-the-art facial recognition software from the Fraunhofer Institute, we created a smile-o-meter - with a big enough smile, the machine instantly snaps a picture, posts it to our Facebook photo-booth and vends a free ice cream. We even built a 'glitch' into the machine to randomly vend two ice creams on occasions. 

On it's launch weekend in Portugal we captured 60,000 smiles. And today, these machines are happily vending 700% more ice cream than Unilever's regular vending machines, across 4 continents. 

CANNES LIONS