As the world's leading airline, Etihad Airways' mission is to Reimagine Flying. Our mission was to give people the world over a glimpse of what flying reimagined looks like. Better still, we chose to take them onboard Etihad's award winning A380 to briefly experience it for themselves. Featuring brand ambassador Nicole Kidman, we created a 5 minute VR film - the first for a Hollywood A-List actor as well as the first in global Brand marketing.
You can view the film in 360 via Google browser, on Facebook 360 at Etihad's Facebook page or better still, through Gear VR or Cardboard when you download from the Oculus or Google Play stores.
Samsung's global brand campaign is not something you will see on TV. Launching People comprises of content and innovations that actually "enable" people rather than have the brand claim to enable people.
After a global effort that brought together for the first time a true collaboration of Cheil offices, Seoul, Frankfurt, UAE and Russia all contributed to this remarkable project that's opening people's eyes to the potential of VR beyond theme parks.
